Creative footwear brand Y.R.U 'Youth Rise Up 'is taking America and the UK by storm. Designed in California, unique ranges offer up affordable, edgy street style to individual thinkers in need of a powerful statement. Taking cultural influences from across the USA, the label continues to inspired style mavens with bold, artisanal flair. Y.R.U heels instantly grab attention with their striking hues, modish detailing and innovative silhouettes. Boots, heeled sneakers, sandals and wedges reign supreme, deftly crafted from quality materials with luxe hardware and adornments.