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Vilebrequin is a renowned French label first founded in St Tropez in 1971. It began when founder Fred Prysquel designed a new, longer style of men's swim shorts 'since then, the brand has become renowned for its elegant beachwear synonymous with the sophistication and class of the French Riviera. Vilebrequin tops are an essential vacation staple whether you're on or off the beach. Cover up in casual T-shirts, lightweight linen blouses and clean-cut shirts, in a rainbow of fresh colours for an outstanding finish.