Since its founding in 1989 by Gianni Versace, the high-fashion brand's ready-to-wear diffusion line, Versus, has become internationally renowned for its exciting, fresh approach to design. A 'rock-chic' edge imbues the daring collections, which teem with youthful energy and attitude. The label now offers an extensive range of fashion, accessories, eyewear, watches and fragrances. Versus jeans are characteristically fashion-forward, daring and punky. Classically flattering boot cuts and skinny jeans marry with eccentric, eye-catching prints and colours, taking denim to new heights of cool.