Ultimo lingerie combines form and function to create an underwear line that offers women a fuller shape without compromising on comfort. Designer and brand founder Michelle Mone created the label in 1996, when searching for a brassiere that would give a more flattering shape. After years of research and development, Ultimo lingerie was launched in Selfridges, London. The brand was so popular that six weeks' worth of stock was sold in just 24 hours. With signature bright colours and flattering yet comfortable cuts, Mone's range of underwear is perfect for both everyday wear and special occasions. Ultimo lingerie gives the wearer not only a sultry silhouette but a boost of confidence.