Ultimo was created in 1996 when designer and brand founder Michelle Mone was looking for a brassiere that would give a more flattering shape. Finding the only solution was to craft her own new line of underwear, in 1996 the Ultimo brand was born. Expertly transitioning into Ultimo beachwear, the label specializes in creating a fuller shape without compromising on comfort. Offering a choice of halter necks, push-up designs or strapless bikinis as well as a line of tummy-control and cut-out swim suits, there is a design to flatter every figure. With bright, popping block colours and a glossy look, Ultimo beachwear is the easy choice for effortless style on the beach.