Sportmax, born in 1969, is the urban sister label of illustrious Italian fashion house MaxMara. Bold motifs and precision tailoring create the collection's trademark aesthetic of timeless minimalism. Made with care and precision, each Sportmax piece is adorned with a single precious Swarovski crystal. Sportmax tops are thoughtfully and expertly designed with a slick finish. Printed silk shirts, flattering blouses and long-sleeve tops receive a modern update with subtle embellishments and statement colourways.