Sportmax Code is descended from the fashion-forward Sportmax label, which has established itself as a cutting-edge force in Italian fashion design. The Sportmax Code diffusion range continues the same directional aesthetic but with more vigor and focus. The brand was launched in 2008 and combines skill in classic Italian tailoring with a sporty and contemporary finish. The brand loves bold colours and frequently incorporates bright prints and a range of different textures into its looks. The jeans range from Sportmax Code features the same all embracing approach to colour and print, from floral denims through to bottle green and fire engine red.