See by Chloé is one of the collections from the Chloé label, a brand that was founded in 1952 in Paris. The brand's heritage is fairly revolutionary, flying in the face of the trend at the time, which was for fashion houses to only produce couture and not ready-to-wear. Chloé was one of the first brands to step outside of this and since then has continued to set trends and lead the way in bringing the finest fashion to the people. See by Chloé is the cooler younger sibling of the main Chloé brand. It's the ideal label for women who are looking for closet basics that are hip right down to the tiniest details. For example, the label offers a broad selection of backpacks in colours such as cherry red leather and fox black.