Globally successful designer Ralph Lauren founded the namesake brand in 1967 and went on to become a household name within the fashion industry. Ralph Lauren started his foray into the fashion world with a single collection of luxury men's neckties and since then the Ralph Lauren brand has expanded into an all-encompassing lifestyle brand with many successful diffusion lines to its name. Boasting denim jeans that are understated yet chic,thisedit of the Ralph Lauren jeans is bursting with day-to-night appeal. Denim pants in vibrant colourways, distressed fabrics, floral prints and cropped designs are just a few of the collection highlights. The latest jeans collection is punctuated with statement prints, bleached fabrics and skinny fit styles. Get your new-season closet off to a great start with a statement piece from Ralph Lauren that is practical yet luxurious.