39. Japanese designer Kei Ninomiya launched his own progressive label as part of the Comme des Garçons brand, with assistance from Rei Kawakubo, who helped him come up with the name Noir Kei Ninomiya. This label offers up a directional range of ready-to-wear 'almost always in black 'that focuses on texture and sculptural shape over colour. Look to Noir Kei Ninomiya for basics that will make a statement. Think cotton T-shirts with tulle sleeves and button down shirts with pleat detailing for added distinction.