Noa Noa was born from the need for a feminine and romantic alternative to hard-edged styles. Launched in 1981 by brothers Harald and Lars Holstein, the brand takes its name from the Tahitian word for 'simple and harmonious'. Designed in Denmark, the much-loved label epitomizes a whimsical and bohemian flair and now offers up plenty of must-have collections for women and children. Noa Noa knitwear fits seamlessly into winter wardrobes. Fashioned from soft, quality fabrics, each innately comfortable jumper, sweater and cardigan injects a practical hint of premium luxury in cooler months.