Josie Cruz Natori, founder and CEO of the Natori company, founded her eponymous label from a modest collection of lingerie. Now a fully-fledged lifestyle brand, Natori brings wearable luxury to everyday closets. Expertly blending a harmony of East and West influences, the brand uses a sensual palette of colour and texture to create treasured staples for all. Natori pants exude a feminine elegance. Embroidery, bold hues, vibrant prints and novel silhouettes lend themselves to a directional flair while staying true to a glamorous sophistication.