Massimo Giorgetti was born in Rimini, Italy in 1977. After leaving high school, he studied accounting before landing a job at a boutique in Riccione as a floor salesman. Founded in 2009, MSGM is renowned for their colourful aesthetic, kaleidoscopic patterns and youthful, exuberant approach to fashion. Quirky and innovative, MSGM shoulder bags will be sure to brighten up any outfit. From daring combinations of neon and leopard print, to classic styles in quilted leather, there's something for all tastes and occasions.