colourful and contemporary, MSGM is the creation of designer Massimo Giorgetti who takes a very broad range of influences as inspiration, from classic designers such as YSL through to modern art. The brand often incorporates clashing colours, bright prints and geometric patterns to produce an aesthetic that is at the same time youthful and fresh, as well as sophisticated and fashion-forward. The backpacks range from MSGM is very diverse. Opt for the boldly printed logo backpack or paint splattered quilted looks in marl gray with sewn on patches. There are also plenty of designs that feature colourful prints, including tropical and floral styles.