The Wooyoungmi menswear label was founded by Seoul-born Woo Young Mi in 2002. The label launched in Paris to a warm welcome and soon after a Wooyoungmi design studio opened up in Paris. The brand is now stocked around the world. One reason the designers behind the label give for this is the unique perspective that is allowed when female designers create menswear. The result is a utilitarian collection with soft elements, like contrast-colour bomber jackets with a shaggy texture.