Founded in LA in 2008, Tsovet is a brand that combines gorgeous aesthetics with the practical elements that are essential for covetable timepieces. Tsovet's watches range from classic leather time pieces to contemporary, practical designs incorporating bright colours and durable fabrics such as rubber. Many of the watches are water resistant to a certain depth and all are designed to be long lasting. These watches are ideal for men with active lifestyles who don't want to have to tailor essential accessories like a watch to different activities. A Tsovet timepiece is versatile enough to take you from desk to swimming pool.