The Kooples aesthetic is fairly easy to define 'it's the covetable sense of cool that makes you turn and look when you see someone wearing knits or tailoring that you'd want for yourself. The brand relies on the highest quality craftsmanship and intricate attention to detail to give all its looks that sense of somber style that is premium through and through. The original concept is androgynous 'designs that can be shared by couples 'but the men's wear range never loses its innately masculine feel. Knitwear from the brand ranges from button down collar wool jumpers through to designs with leather details in shades that vary from navy through to burgundy and gray. Chunky knits, cardigans and ribbed knits are also part of the line.