Superdry is a British label founded in 2003 and inspired by a trip to Tokyo. The brand is known for creating casualwear, activewear and quality denim with a relaxed, urban feel. Designs take inspiration from Japanese graphics and vintage American styles, creating hugely popular apparel that is now sold in over 40 countries worldwide. From classic, smart-casual sweaters to rough, rugged cable-knits, Superdry knitwear provides effortless style for everyday dressing. Laid back colours and fashion-conscious prints create up-to-the-minute, highly wearable designs.