Ski instructors Peter and Patty Duke founded the Smartwool label in 1994 in colourado. This American label specialises in delivering directional on-piste styles crafted from merino wool for high-performance outerwear. This activewear label is designed for those that love the outdoors, as well as ski-lovers. Look to Smartwool for lightweight thermal collections, from striped thermal pants to hiking-friendly socks and water-resistant mixed media jacket with contrast print sleeves. The label offers up fashion-forward skiwear that looks good on and off the slopes.