The 7 For All Mankind brand began life in 2000 and has been all about the denims from the start. The label has been responsible for the premium denim revolution and many consider the brand something of a pioneer. The innovative and forwarding thinking design has won the brand a wide range of celebrity fans and a lot of high profile media coverage. It is particularly well known for the way that the jeans have been created to flatter the wearer, whether male or female, and this makes all the lines from the brand a real pleasure to wear. As well as the signature jeans there are other lines too, including a selection of shirts. The range includes washed denim shirts and plaid sport shirts, as well as inventive tonal looks.