Since its founding in 2009, Saturdays Surf NYC has built a reputation for its laid-back, casual clothing with a distinctly Big Apple style sensibility. The surf label opened its first store in SoHo, a coffee shop-come-clothing store in the heart of the city where surfers could meet and hang out together. By 2011, GQ magazine called Saturdays "the coolest store in America right now." From eccentrically printed baseball caps to classic, cozy beanies, Saturdays Surf NYC hats are unequivocally up-to-the-minute. These designs are a perfect embodiment of East-meets-West coast style.