Incorporating art, design and the DIY counterculture, OBEY celebrates self-expression and personal style throughout its brand and eye-catching campaigns. Founded by artist Shepard Fairey in 2001 the brand has taken the fashion industry by storm with its original concepts, which are artfully displayed within their womenswear and menswear collections. Most notable, the OBEY men's T-shirts have risen to fame and become the label's most covetable pieces thanks to their ultra urban vibe, cool design and streetwear influences. Nothing says laid-back quite like an OBEY T-shirt. Classic and completely unique the T-shirts are designed for the guy with street cred and book smarts.