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The Nike Sneakers Buying Guide

Known for an iconic selection of sneakers, Nike focuses on high-tech materials and quality construction, all finished with the signature swoosh. Never compromising on comfort, Nike sneakers are suitable for a run on the beach or hike through the mountains as well as city streets. Key styles include the sports-inspired Air Max 1, the colorful Quickstrike and the eye-catching Internationalist. With a vast range of styles, colors and textures including premium suede and mesh, you'll never need to look elsewhere for your sneaker fix.

Nike delivers a selection of performance-focused sneakers that caters for a variety of exercise regimes as well as everyday wear. The range includes Nike’s best-selling sneakers re-released in different colorways, including the Cortez, Huarache, Pegasus, Presto and Phantom, alongside brand new silhouettes that blend design flair with athletic innovation. Take a look at our Nike men’s sneakers buying guide, which will help you narrow down the styles that work best for you, the size you need and how to get your hands on the latest pair.

The Most Wanted Nike Sneakers

  • Nike Air Jordan 1 Sneakers

    Nike Air Jordan 1 Sneakers first launched in 1985, and altered the footwear game forever. Available in both a low and mid silhouette, these lace-ups feature the iconic Air-Sole unit for lightweight cushioning and a solid rubber outsole for enhanced traction from courts to city streets. Each pair is crafted with a durable, premium leather and synthetic upper in a wide range of unique color combinations. 

  • Nike Air Force 1 Sneakers

    From the LV8 Utility to the FlyKnit, Shadow, React and 07, Nike Air Force 1 Sneakers come in a variety of fresh, modern interpretations of the ‘82 original. Made from a mix of real and synthetic leather for a classic look that’s easy to clean, the Air Force 1 is built on an Air-Sole unit for lightweight cushioning. Each style comes complete with a rubber sole and a heritage cupsole construction.

  • Nike Air Max 90 Sneakers

    One of the brand’s most recognizable styles, the Nike Air Max 90 combines optimum everyday comfort with a 90s-inspired running silhouette. The low-top design sits on a rubber Waffle sole for traction and durability, and features stitched overlays and classic TPU plates. Available in a range of fresh new colors, no Air Max 90 would be complete without a foam midsole and Max Air unit for a cushioned feel. 

The Nike Sneakers Sizing Guide

Nike men’s sneakers feature UK, US and EU sizes, as well as the length of the shoe in centimeters, on both the shoe box and the inside label. You can also use the chart below to convert your usual size.

For example, if you typically wear an EU 44, this is the same as a UK 10 or US 11.  

FOOT LENGTH (centimeters)EU SIZEUK SIZEUS SIZE
21.635.533.5
22363.54
22.436.544.5
22.937.54.55
23.33855.5
23.738.55.56
24.13966.5
24.54067
2540.56.57.5
25.44178
25.8427.58.5
26.242.589
26.7438.59.5
27.144910
27.544.59.510.5
27.9451011
28.345.510.511.5
28.8461112
29.24711.512.5
29.647.51213
304812.513.5
30.548.51314
31.349.51415
32.250.51516
3351.51617
33.952.51718

How To Care For Your Nike Sneakers

To keep your sneakers looking fresh, the brand recommends the following tips:

- Use a dry, soft-bristled brush to remove dirt from the outsole, midsole and uppers

- Use a warm water and small amount of laundry detergent to wash laces, soles and the upper

- Dry soles with a soft cloth, and blot the uppers with a soft cloth or dry microfiber towel

- Air dry your sneakers naturally away from any heat sources

- Avoid putting your Nike sneakers in the washing machine or tumble dryer, or using strong cleaning products like bleach.

If your sneakers are still dirty after cleaning, Nike advises investing in a new pair of sneakers. 

Are Nike sneakers true to size?

The brand’s sneakers fit true to size, and you should take your normal size. 

Are Nike sneakers vegan?

Some of the brand’s footwear is vegan, including those made with a synthetic upper or from breathable mesh. Nike vegan sneakers include certain styles of the Air Finesse Uptempo, Air Zoom Huarache 64, Air Zoom Vapor 3 and many more, as well as all styles of the Free Run 5.0. 

What are the newest Nike sneakers?

Nike continually innovates to deliver new silhouettes and technology, as well as reworking some of its most iconic sneakers. The newest sneakers are sold on the Nike website, as well as from other authorized retailers and specialist sneaker sites. Some of the brand’s latest drops or limited-edition iterations tend to sell out quickly, so it’s worth shopping online early on release morning.