Launched in 2004, MICHAEL by Michael Kors is one of the most popular diffusion lines from the designer's main collection. Polished, quirky and youthful, pieces embody the all-American cool vibe for which Kors is so well known. Since launching his company in 1981, Michael Kors has become one of America's preeminent designers of luxury sportswear and accessories. Men's MICHAEL by Michael Kors watches are boldly designed for a contemporary feel. Silicone wrapped straps are colourful and attention-grabbing while classic leather and stainless steel designs lend themselves to a smarter finish.