Life Is Good. was created in 1989 by two young brothers in Boston, who shared a passion for life but had no experience designing or selling T-shirts. From the ground up they developed a positive lifestyle brand born from a love of the great outdoors, and today they deliver a full range of men's Life Is Good. T-shirts, sweats, outerwear and accessories from the East Coast USA. The men's Life is Good. T-shirts collection features sunny, optimistic slogans, humorous graphics and playful motifs, hoping to spread good vibes one design at a time.