Established in 2006, Fred Mello was set up to design for the successful and dynamic contemporary man with a sense of irony. The aesthetic is casual luxury, with classic designs playing a part in the high quality collections, updated by cuts or colours that introduce something new. The men's wear line was so successful that the brand then expanded into women's wear in 2009, offering the same fashion-forward style awareness. The men's knitwear range from Fred Mello includes simple crew-neck sweaters, sleeveless V-neck pullovers and chunky duffel cardigans. Patterned and printed knits are also part of the line.