Founded in 2004 in Gotherburg Sweden, Dr Denim was created by the Graah family as an independent denim label. Famed for their skinny jean silhouette, the brand has a progressive and innovative approach to denim which challenges traditional methods. The denim is seen as a blank canvas, where non-traditional ideas, design concepts and research inspired by the past comes together to create fashion-forward yet totally wearable denim. The brand considers the wash of denim a work of art, just as vital as the cut and fit and is totally dedicated to creating the perfect denim range. In addition to its signature jeans, Dr Denim offers a range classic apparel with a modern twist. The brand's clothing range also houses a selection of chinos, sweatshirts, shirts and shorts.