The Diesel brand has been synonymous with contemporary style and rock and roll structure. With underclothing nearly invisible from the public eye, the brand looked for other ways to transcend their attributes. In the men's underwear collection, Diesel opted to have its name big and bold on the waistband so any sharp-eyed voyeur would be sure to catch the status symbol. Covering the rest of the boxers and briefs are solid colours with a little design for flare. But sometimes simplicity is the way to go, which Diesel has no problem twisting to its advantage.