Success has a distinct look and no one knows better than Bjorn Borg. The world-renowned tennis player was the first to win Wimbledon five consecutive times with an additional six single titles at the French Open. So when the sport legend started his own brand, he wanted to infuse that distinct rock star look to be embraced by everyone. Even though the under clothing are usually tucked away, there will be no deceivable way to not take notice of its unique flare. All his socks and underwear come in flamboyant colours with intrinsic stripes and patterns creating that distinctive look built for rock star prominence.