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With all you need to look cool on surf, sea and sand, men's Billabong beachwear is set to become a sunshine favourite. Founded by Gordon and Rena Merchant in the seventies, the brand has earned a cult following for a unique surf-meets-street aesthetic. Collections such as men's Billabong beachwear brim to the seams with detail, yet a high level of function remains at the forefront. Expect a wide range of beach pants, swimming trunks and boardshorts in almost every conceivable colourway and print.