ASOS burst on to the fashion seen in the late Nineties and was originally called AsSeenOnScreen. It was a clothing website where young people could purchase clothes they'd seen on their favourite celebrities for less. Soon the e-tailer grew beyond the long-winded name and beyond strictly celebrity-inspired style to become the world's number one online clothing brand. Led almost-entirely by runway trends and made wearable by ASOS' expert team of designers and stylists, ASOS is the go-to label for fast fashion fans. With lines for both men and women, ASOS is growing all the time. And proving your underwear can be just as trendy as your outerwear, this collection of men's ASOS underwear is full of style-conscious styles.