Launched in 2002 by Brice Partouche, April77 is the Parisian brand that takes its inspiration from youth culture. With skinny jeans, denim and leather jackets staples of the label's collections, the label is inspired by and consistently references the rock and roll lifestyle, an edgy attitude infusing its collections. This same style continues with the label's selection of shirts, which bring slim and fitted silhouettes in a monochromatic palette, embellished with subtle detailing. Expect subtle patterns, studded collars or button detailing and digital prints. With the name's of the shirts referencing bands and musicians, the rock and roll vibe continues.