The Alex Mill brand is an American label with a strong focus on menswear. The brand focuses on pulling together a list of men's essentials; staples that every man should have in his closet. Craftsmanship, from fabric to fit and stitch is carefully considered for practical collections with character. The look is one of vintage Americana, with a main colour palette of red white and blue. Accessories range from retro paisley cotton handkerchiefs to red corduroy baseball caps.