99percent Is was created in 2012 by Seoul based designer Bajowoo while in his second year of design school at ESMOD in Tokyo. The brand's aesthetic is built on punk ideology and inspired by a punk show that the designer saw while still at school. As 99percent Is has grown that spiky, irreverent aesthetic has remained a key part of the brand's style with leathers and tailoring accented with spikes, safety pins and studs. Luxurious fabrics and the odd flash of colour make this a sleek, contemporary and luxe expression of a much loved subculture. Shop the clothing range from 99percent Is for biker jackets, faux-fur coats and printed shorts.