Created in 2002 by Gildas Loaec and Masaya Kuroki, Maison Kitsune is a labour of love born of their joint love of music and fashion. The name "Kitsune" means "fox" in Japanese, and is a symbol of versality. Influenced by both Parsian and Japanese fashion, every season their collection unveils a balance between cool comfort and simplicity. Constantly reinventing classics into their own modern incarnations, and with a keen eye for detail and textures, Maison Kitsune has a unique vision. The collection of tote bags are playful and vibrant and possess a certain insouciance that is in keeping with the brand's core values.