Launched in 1990, Links of London has become widely popular for its cute, playful jewellery for men and women. Starting with a pair of fish-themes cufflinks, this high-end label has stuck to creating tongue-in-cheek pieces ranging from nodding dog pendants to bracelet charms resembling pieces of candy. Beautifully crafted in 18-karat gold and sterling silver, this luxury brand offers jewellery that reflects a quintessentially British sense of humor. From delicate diamond bangles to pretty friendship bands, Links of London bracelets are iconic around the world.