Established by professional tennis player Rene Lacoste in 1993, Lacoste is a French ready-to-wear brand. Most famous for its trend-setting polo shirts, the label today is still the ultimate in preppy chic. Currently headed up by creative director Felipe Oliveira Baptista, the renowned fashion house offers up retro-inspired and clean-cut collections. Lacoste beachwear is simple, stylish and effortlessly wearable. From swim shorts to towels, invest in an instantly recognizable vacation piece with Lacoste beachwear.