The Joie brand began life back in 2001 and has a contemporary, chic aesthetic that translates through its numerous different lines of clothing and accessories. The label's signature cargo pants provide a great example of what the brand stands for: comfort, contemporary style and, above all, luxurious design. Joie is all about giving the modern women a way of self expression through sophisticated clothing and the brand is no stranger to the use of colour and print to help it achieve its aims. Whether you're looking for sleek clutches in bright colours or sophisticated pants, this is a great label to shop from. The beachwear line from the brand offers cover-ups in different designs, from sailor stripes through to bold medallion prints. Crochet, silk, gauze and cotton all feature in the range of designs.