Jo No FUI was established by architect Alessia Giacobino. The label was born from another project, when the designer was also asked to create a mini collection by a client. Consisting of embellished vintage pants and tops, the range was a great success. From this, Jo No FUI was a fully fledge brand a few seasons later. Opening its flagship store in 2010, the brand continues to be a front runner in Italian fashion. Get cozy in Jo No FUI sweats. Featuring items with gorgeous embellishments and contemporary designs, these sweats are stylish yet comfortable. Pick from sweaters to pants from this stunning range.