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The eponymous lifestyle brand from reality television star and musician Jessica Simpson was launched in 2005. Recreating a directional Deep South aesthetic, the label brings together contemporary catwalk inflections with all-Americana style. Taking inspiration from and designed in collaboration with influential women, Jessica Simpson panties are made with pastel colors, flattering fits and super-soft fabrics. The ultimate in feminine comfort, Jessica Simpson panties will give lingerie collections a sophisticated style overhaul.