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Jack Wills is a quintessentially British label founded in 1999 by Peter Williams and Robert Shaw. Beginning as a small store in Devon, England, the company is now renowned for its preppy, collegiate collections aimed at college students, offering up signature gilets, sweaters, chinos and accessories. Bring that heritage look to your summer closet with the latest range of Jack Wills beachwear. Simple, elegant and refined, expect pretty colours, ditzy prints and unfussy shapes from these swimsuits and bikinis.