French brothers Laurent and Arik Bitton began their casualwear line IRO in 2004. Cleverly fusing edgy street style with classic Parisian chic, the talented pair produces laid-back staples with an inherent feminine feel. Taking inspiration from women who strive to experiment with their look, the designers use their past experience as music producers to fuel their creativity and are now famed for coolly casual separates. Sweaters, cardigans and pullovers make up this coveted collection if IRO knitwear. Soft knits are instantly refreshed by contrasting panels, subtle design details and pops of vibrant colour.