For fans of minimal style, Helmut Lang is the classic choice. A pioneer of 90s minimalism, the label aesthetic is built on monochrome and muted colours, sharp tailoring and design details such as asymmetric cuts and chic drapery. The label rebranded in 2007 but has retained this signature pared-back style, reinventing essential minimalism for a contemporary crowd. The range of totes from Helmut Lang includes elegantly crafted satchels, shoulder bags and shoppers with snake effect panels and directional perforated leather designs. Slouchy hobos and multi zippered styles are also part of the range, which is available in a selection of browns, blacks and whites.