The Fred Perry brand was established in the early 50s when controversial, British tennis player Fred Perry was approached by Tibby Wegner with an idea to market and sell a branded sweatband. Today the brand is globally recognized and much-loved. It grew and developed when it began producing smart, cool, cotton piqué sports shirts advertised by leading sports back in the day. This product is as covetable today as it was then. During the 60s, Fred Perry made history as the first sportswear brand to crossover to the streetwear category when the fledging British mod movement adopted the polo shirt as a style staple. A true heritage brand with a 60-year history Fred Perry offers true modern classics. Add Fred Perry sneakers to your feet and cut a cool-girl dash whatever your city-centric pursuit.