Look to Fred Perry for British heritage wear that is instantly recognisable. The label was first launched in 1954 by Austrian footballer Tibby Wegner and Wimbledon champion Fred Perry, introducing a line of casual sportswear that carried the now famous embroidered Laurel Wreath. Since then, the label has launched countless ready-to-wear collections that have been worn by a number of sub cultures, from mods to skinheads and rudeboys. The label is well-loved by musicians also. Hats include knitted bobble hats to sporty baseball caps for summer.