The Elizabeth and James brand was established in 2007. It is the creation of Mary-Kate and Ashley Olsen and has been sprinkled with the kind of stardust you would expect from a brand belonging to celebrities, as well as designed in their own distinctive style. The aesthetic is about the balance in the two characters of 'Elizabeth' and 'James,' who represent the two worlds of up town and down town, of feminine sophistication and masculine, beautifully cut tailoring. The result is a brand that is simple and stylish with a strong focus on trends. The line of bags from Elizabeth and James is distinctive with shapes from satchel styles to bucket bags and sling bags. High-quality leathers, quilting and a surprising range of colours have been brought together to create a unique accessories line.