From its roots in 1951 as a brand designing for petite women, Eastex has taken its feminine and exciting aesthetic and developed a wide range of lines that appeal across the mature market. Clothing and accessories are made from easy to care for fabrics but retain a fresh approach to design and an innate sense of elegance. Many of the lines are intended to match, providing an easy solution to the panic of trying to put an outfit together. This genius approach has seen the brand's popularity increase among those women who want to look coordinated without being dull. The knitwear line from Eastex continues the feminine aesthetic with details like leaf stitching and a range of colours, from navy to pastel.