Launched in 2004, contemporary Swedish brand Cheap Monday has become renowned for its iconic denim range and grinning skull logo. The name of the brand originates from the fact that the original concept store, 'Weekend', was open only on Sunday, founded by Örjan Andersson and Adam Friberg. Stocking trendy second-hand clothing, the brand's success lead them to develop a full-time concept, 'Weekday', adding high fashion and designer denim to its range in addition to a third team member, Lasse Karlsson. It was at this time in 2004 that the first Cheap Monday skinny jean, 'Tight' was created. With a full offering of clothing, accessories and footwear, Cheap Monday's dresses are effortlessly wearable for work or play. With an inherently simple Swedish aesthetic, the range varies from moody maxi dresses to relaxed T-shirt dresses.