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The diffusion line of the luxury British fashion label Jaeger, Boutique by Jaeger infuses the brand's signature style with an insouciant cool and rock and roll attitude. With the same attention to detailing, classic silhouettes and luxe fabrics that the main label is known for, Boutique by Jaeger updates the look with a serious edge, bringing digital prints, statement patterns and bold detailing across the line at more affordable prices than the main label. With its knitwear, this results in everything from traditional Fair Isle jumpers in lurid colours, cable-knit sweaters in ombre washes and sweatshirts embossed with graphic designs.