For a contemporary-cool aesthetic, look no further than Los Angeles-based womenswear brand BCBGMAXAZRIA. Taken from the French, 'bon chic, bon genre', meaning 'good style, good attitude, the designs were created with the modern city woman in mind, to mix and match the pieces to her own personal style. From a casual everyday style to glamorous evening looks and structured workwear pieces, BCBGMAXAZRIA's feminine and effortlessly chic collection has gained global style kudos and a loyal fanbase of A-list celebrities to boot. Polish off your look with a BCBGMAXAZRIA watch. Keep it large with an oversized chronograph style or look to elegant leather and stainless steel straps with a delicately proportioned face for a classic look.